Privacy Policy
Last updated: 20 January 2026
This Privacy Policy describes how MK.Digital (“Company”, “we”, “us”, “our”) collects, uses, stores, shares and protects personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the UK GDPR, and other applicable data protection laws.
This Privacy Policy applies to the website https://mkdigitalad.com (the “Website”) and all related services, marketing activities and communications.
1. Data Controller
MK.Digital
Owner: Kopeva Mariia
Registered address: 27 Rezo Tabukashvili Street, Tbilisi, Georgia
Email: marykopieva@gmail.com
Owner: Kopeva Mariia
Registered address: 27 Rezo Tabukashvili Street, Tbilisi, Georgia
Email: marykopieva@gmail.com
MK.Digital acts as the Data Controller within the meaning of the GDPR.
2. Categories of Personal Data Collected
Depending on how you interact with the Website, we may collect the following categories of personal data:
2.1 Identification & Contact Data
- First name and last name
- Email address
- Phone number
- Company name
- Country of residence
2.2 Technical & Usage Data
- IP address
- Browser type and version
- Device type and operating system
- Referrer URL
- Pages visited, session duration
2.3 Marketing & Communication Data
- Preferences related to marketing communications
- Interaction with ads and campaigns
- Lead form submissions
2.4 Cookie & Tracking Data
- Cookies
- Pixels
- Analytics identifiers
3. Purposes of Processing
Personal data is processed for the following purposes:
- Responding to inquiries and requests
- Providing marketing, consulting and advertising services
- Scheduling and managing calls or consultations
- Managing client relationships
- Improving Website performance and security
- Analytics and performance measurement
- Advertising, remarketing and audience segmentation
- Compliance with legal obligations
4. Legal Basis for Processing
We process personal data based on the following legal grounds (GDPR Art. 6):
- Consent (Art. 6(1)(a))
- Performance of a contract or pre-contractual steps (Art. 6(1)(b))
- Legal obligations (Art. 6(1)(c))
- Legitimate interests (Art. 6(1)(f)), including:
- Business development
- Marketing optimisation
- Fraud prevention
- Website security
A legitimate interest assessment (LIA) has been conducted where applicable.
5. Marketing, Advertising & Remarketing
MK.Digital uses marketing and advertising platforms such as:
- Meta (Facebook / Instagram)
- Google Ads & Analytics
- LinkedIn Ads
These platforms may use cookies, pixels and similar technologies to:
- Measure campaign effectiveness
- Build custom and lookalike audiences
- Deliver targeted advertising
Marketing communications are sent only with explicit consent, which may be withdrawn at any time.
6. Cookies & Tracking Technologies
We use cookies and similar technologies to ensure proper Website functionality, analytics and marketing optimisation.
Detailed information is available in our Cookie Policy.
Users may manage cookie preferences at any time via the cookie consent banner.
7. Data Recipients & Processors
Personal data may be shared with trusted third parties, including:
- Hosting providers
- CRM and communication tools
- Analytics providers
- Advertising and marketing platforms
All processors act under GDPR-compliant data processing agreements.
8. International Data Transfers
Personal data may be transferred outside the EEA or UK.
In such cases, MK.Digital applies appropriate safeguards, including:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions
- Contractual and technical safeguards
9. Data Retention
Personal data is retained according to the following principles:
- Lead and contact data – until request is fulfilled or consent withdrawn
- Marketing data – until consent withdrawal
- Contractual data – as required by law
- Analytics data – aggregated or anonymised
10. Automated Decision-Making
MK.Digital does not engage in fully automated decision-making that produces legal or similarly significant effects on individuals.
Advertising platforms may perform automated optimisation based on user interactions.
11. Data Subject Rights
Under GDPR and UK GDPR, users have the right to:
- Access personal data
- Rectify inaccurate data
- Request erasure
- Restrict processing
- Object to processing
- Withdraw consent
- Data portability
- Lodge a complaint with a supervisory authority
Requests may be submitted to: marykopieva@gmail.com
12. Do Not Track & Opt-Out
Some browsers offer a “Do Not Track” feature.
MK.Digital currently does not respond to DNT signals, but users may control cookies and marketing preferences manually.
MK.Digital currently does not respond to DNT signals, but users may control cookies and marketing preferences manually.
13. Data Security Measures
MK.Digital applies appropriate technical and organisational measures, including:
- Secure hosting environments
- Access control
- Data minimisation
- Encryption where applicable
14. Children’s Privacy
The Website is not intended for individuals under the age of 18.
MK.Digital does not knowingly collect data from minors.
MK.Digital does not knowingly collect data from minors.
15. Changes to This Policy
This Privacy Policy may be updated periodically.
The current version will always be available on the Website.
The current version will always be available on the Website.
16. Contact